DULUX IN STORE COLOUR DISPLAYS
We were tasked with creating a shop-in-shop and color mixing station within retail stores for Dulux. This multifunctional space was designed to not only facilitate their paint mixing services but also to serve as a prominent platform for displaying and promoting the extensive Dulux color range and paint testers.
To meet the project's objectives effectively, we initially presented three distinct design routes for the shop-in-shop and mixing station. After a thorough evaluation, one concept was selected for further development based on feedback from the client.
In addition to this, we also worked on an additional smaller display tailored to trade-related needs. This supplementary feature catered to a specific audience and further enhanced the versatility of the Dulux retail space, ensuring it met the requirements of trade professionals.
INITIAL DESIGN ROUTES
Industrial & Functional: Poured concrete, Pops of colour, Industrial materials, Perforated metal panels, Black framework.
INITIAL LOOK & FEEL MOODBOARDS FOR ROUTE 1 - ALL IMAGES ARE FOR REFERENCE ONLY AND ARE NOT OWNED BY PDS.
Natural & Clean: Natural materials, Neutral colour palette, Slatted wood, Clean modern design, White framework, Subtle branding.
INITIAL LOOK & FEEL MOODBOARDS FOR ROUTE 2 - ALL IMAGES ARE FOR REFERENCE ONLY AND ARE NOT OWNED BY PDS.
Modern & Playful: Terrazzo resin with colourful paint chips, Bold colour blocking, Playful design, Modern branding application.
INITIAL LOOK & FEEL MOODBOARDS FOR ROUTE 3 - ALL IMAGES ARE FOR REFERENCE ONLY AND ARE NOT OWNED BY PDS.
PAINT MIXING STATION & SHOP IN SHOP DEVELOPED ROUTE
WALL DISPLAY - DULUX TRADE
